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FOR THE MOST NATURAL-LOOKING TAN

New Look,
Same Iconic Formula

SHOP LOVING TAN

Made By Tan Lovers, For Tan Lovers.

With 20,000+ 5-star reviews, Loving Tan is loved by tan lovers globally for expert formulas that deliver expert results.

ELEVATE YOUR ROUTINE
10 MIN Express Self-Tanning Smoothing Mask Dark
10 MIN Express Self-Tanning Smoothing Mask Dark
NEW
DARK
10 MIN Express Self-Tanning Smoothing Mask

THE FASTEST TAN YET.

2 HR Express Self-Tanning Mousse Dark
2 HR Express Self-Tanning Mousse Dark
#1 GLOBAL BESTSELLER
DARK
2 HR Express Self-Tanning Mousse

#1 BESTSELLER. EXPRESS TECHNOLOGY.

8 HR Deluxe Self-Tanning Mousse Ultra Dark
8 HR Deluxe Self-Tanning Mousse Ultra Dark
BESTSELLER
ULTRA DARK
8 HR Deluxe Self-Tanning Mousse

PROFESSIONAL STRENGTH FORMULA

2 HR Express Platinum Self-Tanning Mousse
2 HR Express Platinum Self-Tanning Mousse
BESTSELLER
MAXIMUM
2 HR Express Platinum Self-Tanning Mousse

MAXIMUM RESULTS. MINIMUM TIME.

2 HR Express Self-Tanning Lotion Dark
2 HR Express Self-Tanning Lotion Dark
BESTSELLER
DARK
2 HR Express Self-Tanning Lotion

ULTRA-HYDRATING, SKINCARE-INFUSED.

8 HR Deluxe Gradual Self-Tanning Lotion Dark
8 HR Deluxe Gradual Self-Tanning Lotion Dark
BESTSELLER
DARK
8 HR Deluxe Gradual Self-Tanning Lotion

ENHANCE, BUILD + EXTEND.

2 HR Express Self-Tanning Mousse Ultra Dark
2 HR Express Self-Tanning Mousse Ultra Dark
BESTSELLER
ULTRA DARK
2 HR Express Self-Tanning Mousse

#1 BESTSELLER. EXPRESS TECHNOLOGY.

8 HR Deluxe Platinum Self-Tanning Mousse
8 HR Deluxe Platinum Self-Tanning Mousse
AWARD WINNER
MAXIMUM
8 HR Deluxe Platinum Self-Tanning Mousse

DEEPEST, DARKEST RESULTS.

2 HR Express Self-Tanning Mousse Medium
2 HR Express Self-Tanning Mousse Medium
BESTSELLER
MEDIUM
2 HR Express Self-Tanning Mousse

#1 BESTSELLER. EXPRESS TECHNOLOGY.

8 HR Deluxe Self-Tanning Mousse Dark
8 HR Deluxe Self-Tanning Mousse Dark
DARK
8 HR Deluxe Self-Tanning Mousse

PROFESSIONAL STRENGTH FORMULA

8 HR Deluxe Face Self-Tanning Cream Dark
8 HR Deluxe Face Self-Tanning Cream Dark
BESTSELLER
DARK
8 HR Deluxe Face Self-Tanning Cream

ANTIOXIDANT-RICH FACE TAN

8 HR Deluxe Face Self-Tanning Cream Medium
8 HR Deluxe Face Self-Tanning Cream Medium
MEDIUM
8 HR Deluxe Face Self-Tanning Cream

ANTIOXIDANT-RICH FACE TAN

8 HR Deluxe Gradual Self-Tanning Lotion Medium
8 HR Deluxe Gradual Self-Tanning Lotion Medium
MEDIUM
8 HR Deluxe Gradual Self-Tanning Lotion

ENHANCE, BUILD + EXTEND.

Tan Remover
Tan Remover
ROUTINE ESSENTIAL
Tan Remover

GENTLY REMOVES UNWANTED TAN.

8 HR Deluxe Self-Tanning Mousse Medium
8 HR Deluxe Self-Tanning Mousse Medium
MEDIUM
8 HR Deluxe Self-Tanning Mousse

PROFESSIONAL STRENGTH FORMULA

2 HR Express Face Self-Tanning Serum Dark
2 HR Express Face Self-Tanning Serum Dark
BESTSELLER
DARK
2 HR Express Face Self-Tanning Serum

ULTRA-HYDRATING, SKINCARE-INFUSED.

Flawless Blending Brush
Flawless Blending Brush
BLENDING
Flawless Blending Brush

FLAWLESS APPLICATION EVERY TIME.

Deluxe Freckle Pen
Deluxe Freckle Pen
SOLD OUT
Deluxe Freckle Pen

NATURAL-LOOKING FRECKLES.

Flawless Body Brush
Flawless Body Brush
BODY
Flawless Body Brush

FLAWLESS APPLICATION EVERY TIME.

2 HR Express Self-Tanning Lotion Medium
2 HR Express Self-Tanning Lotion Medium
MEDIUM
2 HR Express Self-Tanning Lotion

ULTRA-HYDRATING, SKINCARE-INFUSED.

Flawless Face Brush
Flawless Face Brush
FACE
Flawless Face Brush

FLAWLESS APPLICATION EVERY TIME.

Introducing 10 MIN Express Self-Tanning Smoothing Mask

Image of 10 MIN Express Self-Tanning Smoothing Mask Dark

10 MIN Express Self-Tanning Smoothing Mask Dark

Dark
Image of 10 MIN Express Self-Tanning Smoothing Mask Dark

10 MIN Express Self-Tanning Smoothing Mask Dark

Dark
Image of 10 MIN Express Self-Tanning Smoothing Mask Dark

10 MIN Express Self-Tanning Smoothing Mask Dark

Dark
Image of 10 MIN Express Self-Tanning Smoothing Mask Dark

10 MIN Express Self-Tanning Smoothing Mask Dark

Dark
Image of 10 MIN Express Self-Tanning Smoothing Mask Dark

10 MIN Express Self-Tanning Smoothing Mask Dark

Dark
Image of 10 MIN Express Self-Tanning Smoothing Mask Dark

10 MIN Express Self-Tanning Smoothing Mask Dark

Dark

The Express Collection

Shade slider 10 MIN Express Self-Tanning Smoothing Mask Dark
Shade slider 2 HR Express Self-Tanning Mousse Medium
Shade slider 2 HR Express Self-Tanning Mousse Dark
Shade slider 2 HR Express Self-Tanning Mousse Ultra Dark
Shade slider 2 HR Express Platinum Self-Tanning Mousse
Shade slider 2 HR Express Self-Tanning Lotion Medium
Shade slider 2 HR Express Self-Tanning Lotion Dark
Shade slider 10 MIN Express Self-Tanning Smoothing Mask Dark
Shade slider 2 HR Express Self-Tanning Mousse Medium
Shade slider 2 HR Express Self-Tanning Mousse Dark
10 MIN Express Self-Tanning Smoothing Mask Dark

DARK

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Discover Our Community’s Favourite Products

Image of 2 HR Express Face Self-Tanning Serum Dark

2 HR Express Face Self-Tanning Serum Dark

Dark
Image of 8 HR Deluxe Self-Tanning Mousse Dark

8 HR Deluxe Self-Tanning Mousse Dark

Dark
Image of 2 HR Express Self-Tanning Mousse Dark

2 HR Express Self-Tanning Mousse Dark

Dark
Image of 2 HR Express Platinum Self-Tanning Mousse

2 HR Express Platinum Self-Tanning Mousse

Maximum
Image of 8 HR Deluxe Face Self-Tanning Cream Dark

8 HR Deluxe Face Self-Tanning Cream Dark

Dark
Image of 8 HR Deluxe Gradual Self-Tanning Lotion Dark

8 HR Deluxe Gradual Self-Tanning Lotion Dark

Dark
image of 2 HR Express
#1 BESTSELLING

2 HR Express

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ICONIC

8 HR Deluxe

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AWARD-WINNING

Platinum

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NEW TO TAN?

Beginner-Friendly

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DERMATOLOGIST-TESTED

Face Tanning

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For The Most Natural-Looking Tan

10 MIN Express Self-Tanning Smoothing Mask Dark
10 MIN Express Self-Tanning Smoothing Mask Dark
NEW
DARK
10 MIN Express Self-Tanning Smoothing Mask

THE FASTEST TAN YET.

2 HR Express Self-Tanning Mousse Dark
2 HR Express Self-Tanning Mousse Dark
#1 GLOBAL BESTSELLER
DARK
2 HR Express Self-Tanning Mousse

#1 BESTSELLER. EXPRESS TECHNOLOGY.

8 HR Deluxe Self-Tanning Mousse Ultra Dark
8 HR Deluxe Self-Tanning Mousse Ultra Dark
BESTSELLER
ULTRA DARK
8 HR Deluxe Self-Tanning Mousse

PROFESSIONAL STRENGTH FORMULA

2 HR Express Platinum Self-Tanning Mousse
2 HR Express Platinum Self-Tanning Mousse
BESTSELLER
MAXIMUM
2 HR Express Platinum Self-Tanning Mousse

MAXIMUM RESULTS. MINIMUM TIME.

2 HR Express Self-Tanning Lotion Dark
2 HR Express Self-Tanning Lotion Dark
BESTSELLER
DARK
2 HR Express Self-Tanning Lotion

ULTRA-HYDRATING, SKINCARE-INFUSED.

8 HR Deluxe Gradual Self-Tanning Lotion Dark
8 HR Deluxe Gradual Self-Tanning Lotion Dark
BESTSELLER
DARK
8 HR Deluxe Gradual Self-Tanning Lotion

ENHANCE, BUILD + EXTEND.

2 HR Express Self-Tanning Mousse Ultra Dark
2 HR Express Self-Tanning Mousse Ultra Dark
BESTSELLER
ULTRA DARK
2 HR Express Self-Tanning Mousse

#1 BESTSELLER. EXPRESS TECHNOLOGY.

8 HR Deluxe Platinum Self-Tanning Mousse
8 HR Deluxe Platinum Self-Tanning Mousse
AWARD WINNER
MAXIMUM
8 HR Deluxe Platinum Self-Tanning Mousse

DEEPEST, DARKEST RESULTS.

2 HR Express Self-Tanning Mousse Medium
2 HR Express Self-Tanning Mousse Medium
BESTSELLER
MEDIUM
2 HR Express Self-Tanning Mousse

#1 BESTSELLER. EXPRESS TECHNOLOGY.

8 HR Deluxe Self-Tanning Mousse Dark
8 HR Deluxe Self-Tanning Mousse Dark
DARK
8 HR Deluxe Self-Tanning Mousse

PROFESSIONAL STRENGTH FORMULA

8 HR Deluxe Face Self-Tanning Cream Dark
8 HR Deluxe Face Self-Tanning Cream Dark
BESTSELLER
DARK
8 HR Deluxe Face Self-Tanning Cream

ANTIOXIDANT-RICH FACE TAN

8 HR Deluxe Face Self-Tanning Cream Medium
8 HR Deluxe Face Self-Tanning Cream Medium
MEDIUM
8 HR Deluxe Face Self-Tanning Cream

ANTIOXIDANT-RICH FACE TAN

8 HR Deluxe Gradual Self-Tanning Lotion Medium
8 HR Deluxe Gradual Self-Tanning Lotion Medium
MEDIUM
8 HR Deluxe Gradual Self-Tanning Lotion

ENHANCE, BUILD + EXTEND.

Tan Remover
Tan Remover
ROUTINE ESSENTIAL
Tan Remover

GENTLY REMOVES UNWANTED TAN.

8 HR Deluxe Self-Tanning Mousse Medium
8 HR Deluxe Self-Tanning Mousse Medium
MEDIUM
8 HR Deluxe Self-Tanning Mousse

PROFESSIONAL STRENGTH FORMULA

2 HR Express Face Self-Tanning Serum Dark
2 HR Express Face Self-Tanning Serum Dark
BESTSELLER
DARK
2 HR Express Face Self-Tanning Serum

ULTRA-HYDRATING, SKINCARE-INFUSED.

Flawless Blending Brush
Flawless Blending Brush
BLENDING
Flawless Blending Brush

FLAWLESS APPLICATION EVERY TIME.

Deluxe Freckle Pen
Deluxe Freckle Pen
SOLD OUT
Deluxe Freckle Pen

NATURAL-LOOKING FRECKLES.

Flawless Body Brush
Flawless Body Brush
BODY
Flawless Body Brush

FLAWLESS APPLICATION EVERY TIME.

2 HR Express Self-Tanning Lotion Medium
2 HR Express Self-Tanning Lotion Medium
MEDIUM
2 HR Express Self-Tanning Lotion

ULTRA-HYDRATING, SKINCARE-INFUSED.

Flawless Face Brush
Flawless Face Brush
FACE
Flawless Face Brush

FLAWLESS APPLICATION EVERY TIME.

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Exclusive tanning tips + tricks straight from the tanning experts.

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Gifts that are so great that you’ll want to treat yourself, too!

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Discover the secret to a perfect tan straight from the self-tanning experts.

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