10 MIN Taxi | Spotted at New York Fashion Week
New York Fashion Week moves fast. Between runway shows, street style moments, and late-night events, there’s no time to wait around — especially when it comes to beauty. We stopped 12 NYC locals to talk fashion week survival tips, beauty shortcuts, and one simple question: what’s the one beauty step you wish worked faster?
The answer was clear.
Self-tan.
For years, our community has told us the same thing: they love the confidence a tan brings, but they don’t always have the time.
So we set out to change that.
After four years of development, refinement, and perfecting the balance between speed and professional-strength results, we introduced the 10 MIN Express Self-Tanning Smoothing Mask, our most innovative express formula yet.
A New Standard for Express Tanning
The 10 MIN Express Self-Tanning Smoothing Mask is a breakthrough in express tanning. This professional-strength self-tanning body mask is our fastest, easiest formula yet for your most natural-looking tan, with a rinse-off time of 10 minutes. It’s tanning, reimagined for modern, fast-paced lives.
Designed for Life in Motion
Fashion Week is the ultimate test of efficiency. With barely a moment to pause, the 10 MIN Express Self-Tanning Smoothing Mask was designed to fit seamlessly into fast-paced routines, without compromising on results.
The application is express, with the rinse-off taking just 10 minutes (or longer, if you prefer a deeper colour). Think: time to make a coffee, answer emails, or reset between moments, then rinse and continue your day.
Results develop gradually over 24 hours, revealing a dark, natural-looking tan.
Because modern luxury isn’t about doing everything at once. It’s about intentional products that work with your schedule.
How To Use 10 MIN Express Self-Tanning Smoothing Mask
- For best results, apply to clean, dry and exfoliated skin.
- Apply moisturiser liberally to any dry areas, including your hands, wrists, elbows, feet, ankles and knees.
- Using your Applicator Mitt and working in sections, apply the mask to your body, blending as you go. Like you would with a hair mask, a generous and even application is required to ensure a rich colour and the skin-loving benefits.
- Wait 10 minutes or leave on longer for a darker result, and then lightly rinse off the colour guide with just water, pat skin dry.
- You’ll see results in 6-8 hours, but your final tan will continue to develop into a deeper, natural colour for up to 24 hours.
Pro tip: Avoid using moisturiser or body oils during this 24-hour period to allow your tan to fully develop.
